Money will be coming back to the Pure Michigan campaign under a budget deal being discussed in Lansing. Pure Michigan had zero budget for 2020 in a dispute between the Legislature and the Governor.
“We were able to cope this year because of the very strange year that we had,” says Travel Michigan vice president Dave Lorenz. “We were able to benefit from the Pure Michigan campaign running for many years. It influenced people to come to the state when travel was allowed. We were able to also work with media throughout the state to convince people to stay in the state this year.”
The tentative budget deal calls for restoring about half of Pure Michigan’s budget. Lorenz says that means they would only be able to run more regional campaigns.
Full story at: https://www.wsjm.com/2020/09/24/pure-michigan-gets-some-funding-restored/